New Orientations was set up in 2020 by MA Environmental Humanities graduate Jonathan Eldridge. Originally created to explore how we might foster more ecologically conscious ways of thinking about and interacting with places, it has since developed into a place-based framework, utilising the concepts of creativity, care and criticality to approach complex issues. Having grown up in London, Jonathan was particularly interested in urban environments and the way they shape behaviour. Jonathan has applied this approach as a writer, curator, researcher and creator of The Ideas Bank. Scroll down to find out more about some of the projects Jonathan has been involved with, or click on the menu in the top bar to explore the site.


What makes creativity matter for urban orientation? How can urban places and spaces foster or encourage more creativity?


What does it mean to care for an urban place? How can care be practised faithfully in highly complex environments?


Why is criticality necessary for urban beings? Why should criticality be necessary for ecologically conscious orientations?

Projects & Experience

Pause: small stories was an artistic project exploring how our relationships with places changed during the Covid-19 pandemic. The project is made up of writing, photography, music, sculpture, visual and other multimedia art pieces that either reflect individuals’ experience of place during lockdown, or stem from a place in which those individuals spent a large amount of time. Whilst giving people a chance to navigate the restriction of lockdown, it also looks at how these changes might shape how we view place in the future.

The Bath Challenge Project was funded by Bristol & Bath Creative R&D. It explored collaboration and connectivity in Bath’s creative industries, focusing on the barriers to this. What sort of role could the creative industries play in Bath’s post-pandemic recovery? How could these industries and creative practitioners have long lasting impacts? How does the city engage with, contribute to, and make the most of regional activity?

The Ideas Bank is a prototype collaboration between New Urban Orientations and Curious Co, which aims to generate and add value to ideas, as well as provide routes to action. Through The Ideas Bank, we hope to produce a model of engagement that helps new ideas to flourish. We bring together experience in entertainment, audience engagement, and social research. We have a place-informed practice, a desire to promote positive change and a sense of fun and playfulness. We prototyped The Ideas Bank at the EMERGE Showcase week and are running this again in Twerton, Bath, in late August. Follow @The_IdeasBank on twitter.

Want to commission work, reach out or collaborate? Get in touch.

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